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Using Content To Boost A Blog's Affiliate Earnings
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Published on: 2007-07-20 | By: Jeff Alderson
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About The Author: Jeff Alderson is an entrepreneur and online marketer. He is an expert on search engine strategies. To boost sales, Jeff suggests using a keyword research tool for any keyword research
Website URL: http://www.adwordanalyzer.com
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You've come across a fantastic new affiliate program that promises big returns. After signing up, dropping a few referral links here and there, you kick back and wait for the cash to start rolling in.
Sadly, while money can come from the above measures, the reality is it often takes a little more work than that to make these programs pay off. Getting involved with a great affiliate program is just the starter for making it pay off. Putting links up in forums, on one's own site and e-mailing people about the program is a good step to take. There are, however, quite a few more things you can do to increase affiliate program potential. Content is often the key to boosting earnings.
There are some fairly well proven measures that bloggers can take to improve their earning potential from affiliate programs - especially recently launched programs. How much or how little work is involved will depend on which strategies you choose.
If the affiliate program happens to be very new, you can get a leg up on the competition by writing about that program early, informatively and often. Doing this will enable your blog to get ranked on the topic early. In essence, if you play your cards right, your writing can become an authority on the topic. Write about the product or service. Create posts about the affiliate program itself. Do anything to get the right keywords in and the pages ranked. Those who strike early and effectively can easily see their pages ranked in the top portion of a search on the subject.
Writing about a new program or one that's new to you can be a little tricky. There are some important rules of the road to consider. Sites that offer posts, articles or full pages about a topic need to make sure their content is balanced, relevant and useful. The aim is to make a site and authority. Doing this requires fairness, honesty and balance. Should other articles already exist about the topic, don't worry. Just write your pieces in a different manner, be more in depth or informative. Do avoid outright sales of the product, and don't worry about mentioning any negatives that might exist. Including the cons can actually make a piece more credible.
Posts on the affiliate program's topic should include keywords, but do use some caution when setting them. In all honesty, keywords can bog pieces down and make them sound less informative. Try to use the right words or phrases in the title and maybe even in a few paragraphs, but don't stuff or overload an article. Voice, clarity and quality information are far more important than keywords when it comes to gaining traffic and loyalty.
Linking to other sites that have written about the topic can actually be rather valuable in the process, too. When you link to another site, a trackback comes up. This can lead that site's readers to your site. It's not at all a bad thing to link to other articles, especially if they come from sites that are popular and well trafficked.
Other ways for boosting affiliate income potential exist. Some site publishers create their own presell pages. These pages have their own separate URL and are used to entice and encourage visitors to click through to an affiliate. Good ones, however, do this by providing relevant information, not high-pressure sales tactics. The benefit of these pages is that they help keep a home page free from tons of affiliate links. They also are wonderful for gaining their own search rankings. This is especially so if the content is relevant and balanced.
Traffic borrowing or leeching is also another prospect for gaining hits on your own referral links. To do this, many publishers set their Google Alerts so they know when other sites write about the topic at hand. When articles pop up, they visit the sites in question, write a few comments and drop links to their own reviews and articles on the subject. This can prove to be a good wait to gain traffic and even affiliate referrals, but not all view it as fair.
Boosting a blog's earning potential with affiliate programs doesn't have to rest solely on advertising or luck. When the right content is added to a blog, big things can happen. |
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